This helps you identify which types of data you’ll need to implement to show up for those features. Keyword research tools like Semrush and Ahrefs analyze the Google search engine results pages and display all the SERP features for a target keyword. Having a rich snippet increases the chances of someone clicking on your result. Google often includes structured data directly in the search results, showing it as a “rich snippet”. There are specific structured data formats for a wide variety of things, including: Structured data is specific on-page SEO code you put on your pages that helps Google understand the content. Unless you structure that information in a specific way in the HTML, Google won’t be able to understand it. For example, say you have a product page that includes things like prices, availability, ratings, etc. Structured data, or schema, helps Google understand your content even better, so should be a crucial part of your on-page SEO audit. Treat it like an advertisement, and wordsmith it so that people are compelled to click.
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